ami with an i

3 Book Marketing Lessons That Surprised Me (or, Unknown Unknowns in Publishing)

muttinmall:

3 Book Marketing Lessons That Surprised Me (or, Unknown Unknowns in Publishing)

2. Remove the About the Author section from (some of) your Amazon pages.

Carolyn found that she had a far better clicks-to-sales ratio in her SEM (mainly through Google AdWords) when she removed the About the Author section from her Amazon page. Her explanation is that an Amazon product page functions similarly to a glossy magazine ad - a product description should be enticing and light, not overburdened with copy.

Read More

This is exactly what I love about working in ebooks: everyone’s still finding their way, and YMMV is the name of the game.